West Assam Milk Producers’ Cooperative Union Limited (WAMUL), popularly known as Purabi Dairy, has launched Purabi Dana Supreme, a premium cattle feed to improve dairy productivity and strengthen rural livelihoods.

About Purabi Dana Supreme

• Purabi Dana Supreme is a high-performance cattle feed launched under the Purabi Pashu Pushti brand. 
• It is specially designed to meet the nutritional needs of high-yielding dairy cattle, helping improve milk production, animal health, and farmers’ income.

Key Highlights

• The product is launched by West Assam Milk Producers’ Cooperative Union Limited (WAMUL) under the Purabi Dairy brand.
• The initiative is managed by the National Dairy Development Board (NDDB).
• The feed complies with Bureau of Indian Standards (BIS) Type-I quality specifications.
• The objective is to improve milk productivity, strengthen scientific dairy farming, and promote sustainable rural livelihoods.

Features of Purabi Dana Supreme

• Contains higher levels of crude protein and crude fat for better nutrition.
• Enriched with essential vitamins and minerals to improve cattle health.
• Developed for high-yielding breeds such as Holstein Friesian, Jersey, and Gir cattle.
• Made available at a subsidised price to registered dairy farmers to encourage scientific feeding practices.

About Purabi Dairy (WAMUL)

• Purabi is the dairy brand of West Assam Milk Producers’ Cooperative Union Limited (WAMUL) and is approved by the Food Safety and Standards Authority of India (FSSAI).
• Established in: 1976 under the Operation Flood Programme of the National Dairy Development Board (NDDB).
• Initially covered the districts of Nagaon, Morigaon, Goalpara, Nalbari, and Kamrup to promote cooperative dairy development.
• Currently managed by: National Dairy Development Board (NDDB).
• Processing capacity: A fully automated Liquid Milk Plant at Panjabari, Guwahati, processes 1.5 lakh litres of milk per day.
• Cattle Feed Plant: Located at Changsari, Kamrup, with a production capacity of 50 metric tonnes of cattle feed per day, along with a 25 metric tonnes per day bypass protein plant and a 12 metric tonnes per day mineral mixture plant.
• Current outreach: Supports nearly 60,000 dairy farming families across 2,524 villages, making it one of the largest dairy cooperatives in Northeast India.

Exam Hook (Prelims)

Consider the following statements regarding Purabi Dairy:

1. West Assam Milk Producers’ Cooperative Union Limited was established under the Operation Flood Programme.
2. It is currently managed by the National Dairy Development Board.
3. Its Changsari Cattle Feed Plant produces cattle feed, bypass protein, and mineral mixture.

Which of the statements given above are correct?

(a) 1 and 2 only
(b) 2 and 3 only
(c) 1, 2 and 3
(d) 1 only

Ans: C

One-Line Wrap

Purabi Dairy is driving Assam’s dairy revolution through cooperative development, scientific cattle nutrition, and modern dairy infrastructure, creating sustainable livelihoods for thousands of rural farmers.