Jaleen Chutia, a progressive farmer from Na-Matapung village in Barekuri, Tinsukia district, has demonstrated how floriculture can become a sustainable source of rural income. 

• After nearly two decades of seasonal flower cultivation, his success has inspired around 40 farmers in the region to take up marigold cultivation.

Key Highlights

• Chutia cultivates flowers throughout the year, with marigold production gaining particular importance during Diwali and other festive occasions.
• The flowers are supplied to markets in Makum, Tinsukia, Dibrugarh and Jorhat, reflecting the growing market potential of locally produced flowers.
• His initiative is helping reduce dependence on flowers transported from outside Assam while creating opportunities for local farmers.
• The expansion of flower cultivation demonstrates how agricultural diversification can generate rural employment and encourage self-employment among young people.

What Is Floriculture?

Floriculture is a branch of horticulture concerned with the cultivation, harvesting and marketing of flowers and ornamental plants.

It supports income generation through the sale of fresh flowers, cut flowers, ornamental plants and planting materials.

Relevant Government Initiative

Mission for Integrated Development of Horticulture (MIDH) operates under the Ministry of Agriculture and Farmers Welfare. It promotes the holistic development of horticulture, including floriculture, through support for planting materials, cultivation, infrastructure and post-harvest management.

Exam Hook: Key Takeaway

Barekuri’s experience highlights the role of floriculture, market-oriented farming and rural entrepreneurship in diversifying Assam’s agricultural economy.

One-line wrap: A farmer’s two decades of dedication in Barekuri show how flower cultivation can transform local livelihoods and inspire collective rural prosperity.