Four traditional products of Assam have recently received Geographical Indication (GI) status from the Government of India.

Four Newly GI-Tagged Products of Assam

• Karbi Anglong Handloom Products are known for their distinctive tribal weaving traditions and indigenous motifs.
• Bihu Pepa is a traditional wind instrument made from buffalo horn and is an integral part of Assam’s Bihu celebrations.
• Assam Bamboo Craft reflects the state’s rich bamboo-based craftsmanship and sustainable use of natural resources.
• Deuri Handloom Products showcase the traditional weaving skills and cultural identity of the Deuri community.

Role of National Bank for Agriculture and Rural Development (NABARD)

• NABARD spearheaded and supported the GI certification process for these products.
• It works under the Ministry of Finance and promotes sustainable rural development and livelihood generation.
• With these additions, the number of GI-certified products supported by NABARD in Assam has reached 12.

Way Forward

• Focus should now shift from certification to market access, branding, value addition, and export promotion.
• GI products can become powerful tools for preserving Assam’s cultural heritage while generating sustainable livelihoods for rural communities.

Exam Hook (Prelims)

Which Act governs the registration and protection of Geographical Indications (GI) in India?

One-Line Wrap

The GI recognition of four indigenous products has strengthened Assam’s cultural identity while creating new opportunities for rural artisans and traditional craftsmen.

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