The Tlaizawng Paradise Festival was inaugurated in Mizoram as part of the State government’s efforts to promote nature-based and experiential tourism. 

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• The two-day festival was held near Tuivai Bridge over Tuivai river at Phuaibuang village in Saitual district, a scenic location known for its riverine landscape and seasonal floral beauty. 
• The term Tlaizawng means cherry blossom in the local language, symbolising the natural charm and visual appeal that the festival seeks to showcase.
• The event reflects the State’s strategy to diversify tourism beyond conventional destinations and highlight lesser-known natural sites.

Why the festival matters

• Mizoram is rich in hills, rivers, forests, and floral diversity, but remains underexplored in mainstream tourism.
• Festivals like Tlaizawng aim to link ecology with livelihood, creating income opportunities for local communities.
• Seasonal attractions such as cherry blossoms help promote low-impact, sustainable tourism, especially during short flowering windows.

Key features

• Focus on natural landscapes, river views, and seasonal blossoms
• Cultural programmes showcasing local traditions and music
• Community participation to promote eco-tourism and responsible travel

Broader significance

The festival aligns with India’s emphasis on sustainable tourism, local employment generation, and the promotion of the Northeast as a distinct tourism circuit under national and State tourism policies. By branding natural events like cherry blossoms, Mizoram is positioning itself as a destination for slow tourism, photography, and nature appreciation.

Exam Hook – Prelims 

Consider the following statements about the Tlaizawng Paradise Festival:

1. It is organised by the Mizoram Tourism Department to promote nature-based tourism.
2. The term Tlaizawng refers to cherry blossoms.
3. The festival was held near Tuivai Bridge in Phuaibuang.

Which of the statements given above are correct?
Answer: 1, 2 and 3 

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