‘Promise to Children’ Campaign

About the Campaign

– Launched on 29 September 2025 in New Delhi.
– Jointly initiated by the International Cricket Council (ICC) and UNICEF.
– Occasion: ICC Women’s Cricket World Cup 2025.
– Focus: Children’s rights to quality education, healthcare, nutrition, safe water, sanitation, and protection from violence.
– Mode: Digital campaign engaging cricket fans, players, and global audiences.
– Key Figures: UNICEF National Ambassador Ayushmann Khurrana and Indian women’s cricket team vice-captain Smriti Mandhana.

Significance

– Uses cricket’s global reach to promote equal opportunities for children.
– Targets awareness and commitments towards child welfare.
– Highlights role of sports in advancing social responsibility.

Practice MCQ

Q. Consider the following statements with reference to the ‘Promise to Children’ campaign:
1. It was launched jointly by the International Cricket Council (ICC) and UNICEF during the ICC Men’s Cricket World Cup 2025.
2. The campaign focuses on ensuring children’s rights to education, healthcare, nutrition, safe water, sanitation, and protection from violence.
3. Indian women’s cricket team vice-captain Smriti Mandhana and UNICEF National Ambassador Ayushmann Khurrana are associated with the campaign.

Which of the statements given above is/are correct?
(a) 1 and 2 only
(b) 2 and 3 only
(c) 1 and 3 only
(d) 1, 2 and 3

Answer: (b)